Why should I have a sign for my business?
A: There are many reasons, but the most basic reasons are:
- Allow people to know who you are and what you are doing.
- Signs are the most effective, yet least expensive to advertise your business or brand.
- It allows you to advertise 24 hours a day and 365 days a year.
- Allow your potential clients to know your existence.
Q: What is the most appropriate sign should I choose for my business?
A: The answers vary and depend on type of business, location, target customers and other factors as well. Here are some basic criteria for you to choose your best sign.
- Visibility of the sign and easy to read by those driving or passing by your business premise.
- It can develop a memory for your target audience and the products or services provided.
- The sign has to appropriate to your type of business.
- The sign has to project your company image and attractive to your customers.
- It can remind your customers and target audience about your existence and the products or services offered.
Q: Should I consider a lighted sign?
A: Definitely you need a lighted sign. As we understand now we are living in an almost 24 hours society. Every hour you will find people driving past your business premise. A lighted sign allows you to communicate with your existing and potential customers more effectively after the sunset, even after your business hour.
Q: Is signage expensive?
A: Signage is the least expensive, yet most effective form of advertising. You pay once and get to advertise 24 hours a day and 365 days a year. It works round the clock for you. Price for a signage vary and greatly depend on the type of signage, size, design, style, manufacturer and mounting type.
Q: What should my sign say?
A: As less word as possible and clearly portray your company brand, products and services. Help your customers to see and read easily. A successful sign is able to entice your customers to stop, shop and buy.
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